Otter
Brand Illustrations
Otter aims to be the primary solution to backup kidcare needs, like a friendly neighbor you can rely on when you need them. The awesome folks at Shapemaker created the strategy and brand, and I was so thrilled to be a part of building the solution by developing an illustration style specific to Otter.
As a working mom, I know the feeling of attempting to juggle every aspect of life and family, and needing help when something unexpected comes up. This brand needed to appeal to both parents and sitters alike, while feeling friendly, optimistic, and reliable.
Made with <3 for
Shapemaker
My Role
Illustration
Team
Alexander Diner — Creative Direction
Gillian Grefe — Brand Strategy
Nathan Holthus — Brand Designer
Micah Allen — Brand Strategy + Design
Aaron Romero — Digital Designer
Sarah Dallas — Producer
The illustration style utilizes rounded shapes, derivative of the stones otters keep as their tools and toys. These colorful and smooth shapes are juxtaposed with organic, brushy lines for a playful and expressive solution.
The scenes depict everyday, relatable scenarios of the people who rely on Otter.
The icons extend the style with rounded shapes and brushy strokes.
I’m thankful to get to add an organic, human touch to this energetic and playful brand (shoutout to Nathan Holthus). Thank you to Shapemaker and Otter for the opportunity!
